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Google Ads & Performance
Performance marketing with agents doing the repetitive work.
Google Ads & Performance
4 min read
Google Ads automation with AI agents: what I run in production
What a custom AI agent layer adds on top of Smart Bidding and Performance Max — the production stack, the real numbers, and what stays human.
Google Ads & Performance
5 min read
Server-side GTM + AI: the tracking setup for performance marketers
How I wire server-side Google Tag Manager so chatbot qualifications and voice-agent bookings land in GA4 and Google Ads as real conversions — with gclid attribution intact.
Google Ads & Performance
4 min read
Track AI traffic in GA4: the AI Assistant channel report
One Semrush study found AI search visitors 4.4x as valuable as organic search visitors. GA4 now has an AI Assistant channel to test that on your own site. Here is how to set it up and what it misses.