Performance marketer first. Engineer by necessity.

I spent eight years buying media and building funnels across the GCC — B2B equipment in four markets, Dubai real estate, e-commerce printing, agency rosters of ten-plus clients. The numbers were good. The hours were not.

Every week had the same shape: pull reports, chase drift, rewrite ads, reallocate budget, answer the same lead questions. Skilled work, endlessly repeated. So I started building agents to take pieces of it — first a Google Ads optimiser, then a quote bot, then an outreach engine with eleven specialised agents and a voice interface.

Now the agents do the repetition and I do the judgment. That's the whole offer: systems that work while you sleep, run by someone who spent a decade learning what good looks like. Based in Dubai, UAE, shipping worldwide.