AI motion graphics prompts produce better videos when you start from a finished example instead of a blank page. Prompt Motion is a gallery of motion videos made with Claude, each shown next to the prompt that produced it and credited to its creator, with categories such as Product UI, Charts and Kinetic type and a Copy button under every prompt. The reel below shows the process I use: open a design, study its timing, then adapt the brief with your own product, colours and message, and be specific about the camera, transitions and final frame. The demo at the end of the reel is an original Remotion example built this way. The presenter in the reel is an AI avatar of Hammad; the words and facts are his.
Why a motion graphics prompt should read like a production brief
A one-line prompt such as make me a product launch animation leaves every decision to the model: what the product is, who is watching, what the one message is, which colours, how long each beat lasts and what the last frame says. A good AI motion graphics prompt fills those in before you generate. That is why the examples on Prompt Motion are useful even if you never copy one. You can read the prompt behind a video you like, see how it describes the opening, the transitions and the final frame, and borrow the structure while replacing every detail with your own brand.
Step 1: study a Prompt Motion example made with Claude
Open a design in the gallery and watch it twice. On the first pass note the timing: when the product name appears, how long the feature demonstration runs, where the transition lands and how long the final call to action holds. On the second pass read the prompt and match each line to what you saw. Gallery entries credit their creators, and sharing a prompt does not grant rights to reuse every finished asset, so treat the example as a structure to learn from, not a file to republish. The resource page links Prompt Motion's own analysis of shared prompts if you want to go deeper on what the prompts have in common.
Step 2: write your own Remotion brief
The starter prompt in my kit asks for an original 12-second motion graphic for your product using Remotion, with placeholders for the audience and one main benefit. It fixes the format at 1080x1920 and 30fps, leaves the bottom 280px clear for platform controls, sets a palette of ink #142033, warm white #f6f1e8 and lime #b7ff64, and requires licensed fonts. Swap those for your brand before you run it. The brief also tells the assistant to use frame-based animation, keep text legible on a phone, never copy another creator's logo, assets, music or composition, and return editable source, a preview and a note listing any external assets and their licences.
Step 3: be specific about timing, transitions and the final frame
ONE TACTIC A WEEK
The timeline is where most prompts go vague, so the starter brief spells it out second by second. From 0 to 3 seconds, reveal the product name and one short benefit with staggered type. From 3 to 7 seconds, demonstrate one feature with original geometric UI elements and a gentle camera push. From 7 to 10 seconds, resolve into the benefit with a clean slide transition. From 10 to 12 seconds, hold the final call to action with no new competing elements. Four beats, one message, one ending. When you adapt a Prompt Motion example, write its timing out the same way rather than asking for something similar.
Step 4: review the exported file, then iterate
The same prompt can produce different results, and matching a reference's exact animation or sound is not guaranteed. Assets, model behaviour, settings and iteration all change the output, so check the result instead of expecting an exact copy. My review checklist covers one audience, one message and one call to action; original or licensed assets and music; product details and any statistics verified; text readable on a real phone; no clipping at any scene boundary; frame-driven animation and clean transitions; the final frame held long enough to read; audio balanced with captions that match the narration; a review of the actual exported file; and approval before publication.
What the kit costs and what it does not promise
The starter kit is free with no sign-up, and it contains the original prompt, the review checklist and the source links. AI services and production tools may have separate usage costs or licences of their own, so check those before a client project. The kit does not promise that a copied prompt will produce an identical video, and neither does the reel. What it gives you is a brief that is specific enough to iterate on, which is the part most people skip when they first try motion graphics with AI.
Get the AI motion graphics starter kit
The free kit at withhammad.com/resources/ai-motion-starter-kit has the full Remotion starter prompt, the motion review checklist and the links to Prompt Motion, as a page and as a download. On Instagram, comment MOTION on the reel and the link arrives by DM (follow @withhammad.ai first so the DM reaches you).
Related reading
If this is useful, see the AI website design brief for your AI coding assistant and what Claude Duet is and who can get it.