In Dubai's crowded, high-cost real-estate market, generating qualified buyer/seller leads without overpaying is hard. The brief: a steady flow of genuine enquiries at a controlled cost per lead.
Pair sharp audience targeting with a high-converting lead flow — strong hook, clear offer, fast-loading form — so every dirham of ad spend translated into a real enquiry rather than a wasted click.
Built audience sets around genuine property-intent signals.
Wrote scroll-stopping ad creative tailored to the offer and locality.
Optimized the landing page and lead form to cut friction and lift completion rate.
Monitored lead quality and iterated creative to keep CPL efficient.