FREE TOOL
GCC ad spend calculator — AED CPM benchmarks.
Enter a budget in USD, EUR or GBP and this calculator converts it to AED and estimates impressions and clicks per platform using real GCC benchmarks. The benchmark table updates from live data — no stale 2022 numbers.
IN AED
AED 18,363
| Platform | CPM (AED) | CPC (AED) | Est. impressions | Est. clicks |
|---|---|---|---|---|
| Meta (Facebook + Instagram)UAE broad; niche B2C audiences run higher | 18 | 2.2 | ~1.0M | ~8K |
| Google SearchCommercial-intent keywords, UAE average | 95 | 6.5 | ~193K | ~3K |
| YouTubeSkippable in-stream, GCC mix | 12 | 1.4 | ~1.5M | ~13K |
| TikTokUAE + KSA, broad targeting | 9 | 1.1 | ~2.0M | ~17K |
| LinkedInB2B decision-maker targeting, GCC | 55 | 16 | ~334K | ~1K |
| SnapchatKSA-heavy reach, young demographic | 7 | 0.9 | ~2.6M | ~20K |
HOW IT WORKS
- Your budget converts to AED at the current USD peg and market EUR/GBP rates.
- Estimated impressions = budget ÷ CPM × 1,000 per platform.
- Estimated clicks = budget ÷ CPC per platform.
- COPY RESULTS gives you a plain-text block for a plan or client deck.
FAQ
Common questions
What are typical CPMs in the UAE?
As a 2026 working baseline: Meta around AED 18, TikTok around AED 9, Snapchat around AED 7, YouTube around AED 12, LinkedIn AED 55+, and Google Search clicks from AED 6.5. Niche B2C and B2B audiences run higher.
How accurate are these estimates?
They're planning numbers, not guarantees — real CPMs move with seasonality, audience and creative quality. Use them to sanity-check budgets and compare platforms, then validate with a live test.
Which platform should get my budget first?
Match intent: Google Search for demand capture, Meta/TikTok for demand creation, LinkedIn only for high-LTV B2B. The calculator shows what each dirham buys so the trade-off is explicit.
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Related: the autonomous Google Ads agent that runs budgets like these daily · 3,750 conversions on AED 42K · audit your marketing stack