Deewan needed qualified B2B leads across four GCC markets — UAE, Saudi Arabia, Qatar and Bahrain — each with different buyer behavior, language mix, and competition. A single blanket approach was producing inconsistent lead quality and rising costs as spend scaled.
Treat each market as its own campaign with localized intent, then concentrate budget where cost-per-lead was lowest and quality highest. Tighten targeting around genuine commercial-intent searches and reduce spend on tyre-kicker traffic.
Built market-specific campaigns with localized keywords and ad copy across the four countries.
Implemented conversion tracking to compare lead quality and CPA by market.
Reallocated budget continuously toward the best-performing geos and search themes.
Pruned low-intent terms and refined audience signals to lift lead quality.
Relative comparison illustrating the reduction.