Paid media consultation audit

Luxury e-commerce paid media audit for Ossloop.

A Google Ads and Meta Ads growth strategy for Ossloop's authenticated luxury sneakers, streetwear, bags, watches, and collectibles business, built around brand protection, product-feed scale, retargeting, and high-ticket buyer trust.

AED 730-1,420Combined daily media framework

AED 21.9K-42.6KMonthly budget model

10Google + Meta workstreams

48hInitial audit sprint after access

Audit context from the strategy deck

Before the consultation, I reviewed Ossloop's public ad presence through Google Ads Transparency Center and Meta Ad Library, then mapped the campaign structure needed for a premium ecommerce brand with high-consideration products.

Business modelAuthenticated luxury sneakers, streetwear, bags, watches, and collectibles with UAE operations and international shipping.

Trust signals5-star Trustpilot rating with 64+ reviews, mobile apps, COD in UAE, and Tabby/Tamara payment options in UAE and KSA.

Strategic questionHow to split budget between brand search, category demand, product-feed scale, retargeting, and WhatsApp-assisted high-ticket sales.

Public signal review

Checked visible Google and Meta activity, then listed the key unknowns: campaign split, extensions, Shopping/PMax status, Arabic ads, creative angles, and DPA setup.

Growth architecture

Planned separate campaign tracks for brand search, category search, Performance Max, remarketing, competitor conquest, lookalikes, DPA, Reels, retargeting, and WhatsApp.

Access-first audit

Requested Google Ads, Meta Ads Manager, GA4, current spend, AOV, KPIs, feed status, and tracking setup before making scale recommendations.

Budget architecture

Two-channel media plan with clear control points.

The proposal avoided one broad campaign. Budget was split by intent level so brand protection, category demand, remarketing, and product-feed scale could be judged separately.

Google AdsAED 380-740/day

Search, Shopping, PMax, and conquest.

Brand SearchAED 50-100/day to protect Ossloop and brand-name demand.

Category SearchAED 100-200/day for terms like authentic Jordan, Louis Vuitton bag online Dubai, and Supreme delivery.

Performance MaxAED 150-300/day for feed-based shopping across Search, Display, YouTube, Discover, and Gmail.

Remarketing + ConquestAED 80-140/day across return visitors and comparison shoppers searching StockX, GOAT, and Farfetch alternatives.

Meta AdsAED 350-680/day

Prospecting, catalog sales, retargeting, and WhatsApp.

Prospecting LALAED 100-200/day from past purchasers, high-value cart adds, and email lists.

Catalog Sales / DPAAED 100-200/day to show viewed and related products automatically.

Engagement + ReelsAED 50-100/day for drops, unboxing, authentication proof, and trust-building creative.

Retargeting + WhatsAppAED 100-180/day for cart abandoners, product viewers, and high-ticket inquiry flows.

Brand-level structure

Campaigns grouped by buyer intent and product category.

Major brand and product families were mapped into separate campaign sets so budget could move toward the pockets of demand that produced profitable orders.

Louis VuittonDiorGucciJordanBAPESupremeNikeWatches

Luxury buyers

Brand search, carousel ads, Click-to-WhatsApp, and retargeting for LV, Dior, Gucci, and YSL buyers.

Hype and sneakers

Model-specific Shopping/Search, Reels, lookalikes, catalog ads, and competitor conquest for Jordan, BAPE, Supreme, Nike, New Balance, and Adidas.

New drops

Short-window Search and Meta launch campaigns for seasonal drops, scarcity, and repeat customer reactivation.

Consultation proof

The audit showed how I think before touching budget.

The value of this case is the operating logic: ask for the right inputs, protect measurement, separate channels by intent, and scale only after tracking, feed quality, and KPI targets are clear.

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