Meta Ads case study

80 qualified buyer leads in 30 days.

Good Morning Property real-estate launch using Meta Ads, Click-to-WhatsApp, lead generation, audience segmentation, and GA4 attribution.

80Vetted buyer leads

AED 76.38Cost per lead

12Audience segments

AED 5,448Total budget

Proof assets

Meta Ads screenshots and reporting.

The proof deck shows the offer, Facebook ad creative, and two-month reporting view behind the lead results.

Real-estate caseMeta campaign strategy for Dubai property leads

Ad creativesFacebook campaign creative and lead-form proof

Reporting data55,909 reach, 108,562 impressions, 80 leads

Campaign system

The campaign used lead generation, traffic, and Click-to-WhatsApp formats to reach qualified Dubai buyers for a residential real-estate launch.

Audience designCustom audiences, lookalike audiences, and interest-based segments monitored weekly for lead quality.

Creative testingFour image creatives, two copy variants, and three headlines tested for CPL and CPQL.

AttributionGA4 and Meta Pixel used to report CPL, CPQL, and lead-to-showing conversion signals.

01Click-to-WhatsApp funnelLead path designed for high-intent buyer conversations.

02Creative testing boardHooks, creatives, audiences, and weekly lead-quality notes.

Agency-scale paid social

Beyond one real-estate campaign.

At ICON, Hammad managed Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads across 10+ verticals, lifting average CTR 30% and cutting CPA 22% through creative and audience testing.

Meta Ads Manager

Facebook and Instagram campaigns using retargeting, creative testing, lead forms, and conversion-focused audiences.

TikTok and Snapchat

Short-form creative testing for brand awareness, traffic, and conversion-support campaigns.

Automation and dashboards

Zapier workflows, custom GPT scripts, and Looker Studio reporting reduced manual campaign operations.

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