Portfolio case study

Multi-channel growth systems across 10+ industries.

At ICON Ad Agency, I managed paid media, SEO, CRO, dashboards, and automation across automotive, FMCG, healthcare, technology, e-commerce, banking, and more.

+30%Average CTR improvement

-22%CPA reduction through optimization

+45%Organic traffic growth

80%Campaign operations automated

Proof assets

Web builds, testimonials, and creator reach.

This proof layer connects agency work, client trust, and social credibility into one founder-ready case story.

Web projectsPortfolio of website and brand build work

Client voicesFounder and manager testimonials

Social reachCreator channels and professional network proof

What changed

Paid acquisitionBuilt Google, Meta, TikTok, Snapchat, and LinkedIn campaign structures around conversion quality, not just traffic volume.

Reporting layerCreated Looker Studio dashboards so clients could see spend, leads, CTR, CPA, ROAS, and channel performance faster.

AutomationUsed Zapier, custom GPT workflows, and repeatable QA checks to reduce manual campaign operations by 80%.

Operating model

One system for creative, media, tracking, and reporting.

The goal was to make every campaign easier to optimize: clean naming, clearer audience tests, landing-page notes, conversion tracking, and weekly decisions tied to business metrics.

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