Paid search case study

3,750 conversions from Google Ads.

Printo Google Ads Search and Performance Max work across Smart Bidding, RSA testing, negative keyword pruning, geo-targeting, GA4, GTM, and reporting.

3,750Conversions

24.6KClicks

AED 42.1KSpend

5.83%Top RSA CTR

Proof assets

Google Ads evidence from the campaign.

The case is supported by campaign summary, ad examples, and reporting screenshots from the portfolio deck.

Printo case briefCampaign structure and performance summary

Google Ads proofSearch and display creative examples

Reporting data24.6K clicks, 473K impressions, 3.75K conversions

Optimization work

Paid search structureSearch and PMax campaigns organized by product categories, intent, and geography.

Ad testingTop RSA reached 82,222 impressions, 4,796 clicks, and AED 0.62 cost-per-conversion.

Tracking and reportingGA4, GTM server-side tracking, HubSpot offline conversions, and Looker Studio C-suite dashboards.

Find waste

Search terms, budget pacing, and dashboard insights surfaced AED 11K/month misallocated spend.

Re-route spend

Budget moved toward higher-LTV categories and stronger audience signals.

Automate optimization

ChatGPT, Claude, AdCreative.ai, Zapier-to-n8n pipeline, and GA4 data reduced weekly optimization time from 9 hours to under 2.

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