Deewan Equipment Trading
Industry: Construction & Industrial Equipment
Year:
2020 - 21
Services Delivered:
• Google Ads (Search + Display) • Facebook Ads • Website Development & UI Optimization
🎯 Strategy:
- Developed a multi-channel lead generation campaign for:
- Concrete Batching Plants
- Asphalt Plants
- Automation Systems
- Shotcrete & Gunite Machines
- Created localized Google Ads campaigns targeting UAE, Saudi Arabia, and Qatar
- Designed and ran email marketing sequences to nurture existing and cold leads
- Optimized the company’s website for inquiries and conversion tracking
📊 Performance Metrics:
Metric | Result |
|---|---|
Total Leads Generated | 152 Qualified Leads |
Google Ads Budget | AED 18,200 |
Average Cost Per Lead (CPL) | AED 63.70 |
Email Open Rate | 28% |
Email Click-Through Rate | 8.1% |
Website Conversion Rate | 6.4% |
Highest Converting Product | Concrete Batching Plants |
Campaign Duration | 3 Months |
💡 Key Takeaways:
- Combining high-intent search ads with educational email marketing significantly increased lead quality
- Regional personalization of ads and email content improved overall engagement and CTR
- Long-form landing pages with videos and product spec PDFs increased trust & conversions