Client: Rainbow Printing Press,
Industry:
Digital & Offset Printing Services
Objective:
Drive traffic and online purchases for print products
🎯 What I Did:
- 🔍 Launched 12 Google Ads Campaigns segmented by product (e.g., business cards, packaging, banners)
- 📊 Used Search, Display & Performance Max to capture intent-driven traffic
- 💡 Designed ad-specific landing pages optimized for conversion
- 🛒 Integrated with client’s ecommerce flow for online orders + WhatsApp orders
- 🌍 Targeted Sharjah, Dubai & UAE-wide customers with localized keywords
📈 Results:
Metric | Outcome |
|---|---|
Total Clicks | 24,600+ |
Impressions | 473,000+ |
Conversions (Leads + Sales) | 3,750 |
Avg. CPC | AED 1.71 |
Cost/Conversion | AED 11.21 |
Actual ROAS | 18.91% |
Total Ad Spend | AED 42,100 |
🎯 What I Did:
- Having 1 campaign per product gave greater budget control & performance tracking
- Leveraged seasonal creatives (Ramadan, Eid offers) to spike engagement
- WhatsApp CTAs converted better on mobile vs checkout forms for urgent orders
- Built a campaign reporting dashboard to present insights to the client in real-time