Project: Printo UAE
Web Development, Advertising
Year:
2022 - 2024
Technology:
Google Ads (Search, Display, Performance Max), Analytics, SEM tools
Categories:
Web Development, Advertising, PPC
Description
Printo aimed to drive online orders for printing products, banners, packaging, display items, and custom clothing. I led the complete campaign strategy and execution to generate leads, purchases, and walk-in visits.
🎯 Objectives
- Increase conversions via targeted campaigns
- Lower cost per lead and maximize ROAS
- Test multiple products and audiences for effective segmentation
🚀 Strategy
- Created 12 separate Google Ad campaigns for each product/service
- Used individual ad creatives per campaign to match search intentRan Search, Display, and Performance Max campaigns
- A/B tested targeting options and optimized based on conversion data
Metrics
Metric | Result |
|---|---|
Impressions | 473,000+ |
Clicks | 24,600 |
Conversions | 3,750 |
Average CPC | AED 1.71 |
Cost per Conversion | AED 11.21 |
Actual ROAS | 18.91% |
Total Budget | AED 42,100 |