Deewan Equipment Trading
DEEWAN EQUIPMENT TRADING
Digital Marketing & Web Development Case Study
Jan 2020 – May 2021 | Dubai, United Arab Emirates · On-site
Led the digital marketing, SEO, and website optimization for Deewan Equipment Trading — a leading industrial supplier in the GCC. Executed multi-country campaigns targeting high-value B2B buyers in Bahrain, Saudi Arabia, Qatar, and UAE, converting marketing leads into large-scale industrial machinery sales including batching plants, asphalt plants, automation systems, and precast equipment.
🚀 30% MORE LEADS
Increased lead volume by 30% while reducing CPA by 28% through targeted Google Ads and high-intent keyword segmentation.
🌍 GCC MARKET EXPANSION
Ran localized campaigns for Bahrain, Saudi Arabia, Qatar, and UAE, generating high-quality leads for heavy equipment sales.
⚙️ SEO & PPC SYNERGY
Combined technical SEO with PPC retargeting to boost product page visibility in Google, increasing quote requests by 20%.
📈 Sales Impact
Through our optimized campaigns, we successfully generated high-value leads that converted into major industrial sales, including:
- Multiple Concrete Batching Plants sold to clients in Bahrain, Saudi Arabia, and UAE.
- High-capacity Asphalt Plants supplied to major construction projects in the GCC.
- Advanced Automation Systems for batching plants deployed across the region.
- Sales of Block Making Machines and Precast Factory Equipment to infrastructure companies.
Conclusion
This project highlights the powerful impact of combining targeted PPC campaigns, technical SEO, and strategic web development for the industrial equipment sector. Through refined ad targeting, optimized landing pages, and advanced lead tracking, we significantly boosted qualified inquiries and expanded our presence across multiple GCC markets.
These marketing efforts not only increased online visibility but also drove high-value sales of batching plants, asphalt plants, automation systems, and other industrial machinery. The results prove that well-executed digital marketing strategies can deliver measurable ROI for large-scale industrial suppliers in competitive markets.