🏠 Launching Property Sales Through Facebook Ads

Performance Marketing, Facebook Ads
Year: 2024
Technology: Meta Ads, GA4, Copy Testing
Categories: Real Estate, Performance Marketing

Description

πŸš€ Project: Facebook Ads for Dubai Property Launch

I led the digital ad strategy for Good Morning Property Real Estate to drive leads for their new Dubai project, Curve by Sentro.

πŸ“Œ Strategy Highlights:

  • 🎯 12 precision-targeted audience segments
  • πŸ§ͺ A/B testing with: 4 image creatives, 2 long-copy variants & 3 compelling headlines
  • πŸ”§ Smart funnel structure to cut CPL and boost engagement

πŸ“ˆ Results:

  • πŸ† 80 Qualified Leads
  • πŸ’° CPL: 76.38 AED
  • πŸ’Έ Total Ad Spend: 5,448 AED

All achieved within a 30-day campaign window, powered by smart targeting, data-driven testing, and platform expertise.

πŸ“Œ Conclusion

The success of this campaign wasn’t just in the numbers β€” it was in the strategic layering of intent-based targeting with conversion-focused creatives.

Through deep audience testing and messaging refinement, we unlocked the ideal formula to generate property leads at scale β€” capturing serious buyers for Curve by Sentro at just 76.38 AED per lead.

What made this possible was our ability to adapt quickly, test fast, and lean into the combinations that worked best β€” proving that data-backed storytelling can outperform guesswork every time.

β€œThis project is a strong example of how real estate brands in Dubai can leverage paid social not just for visibility β€” but to drive qualified interest that converts.”