π Launching Property Sales Through Facebook Ads
Description
π Project: Facebook Ads for Dubai Property Launch
I led the digital ad strategy for Good Morning Property Real Estate to drive leads for their new Dubai project, Curve by Sentro.
π Strategy Highlights:
- π― 12 precision-targeted audience segments
- π§ͺ A/B testing with: 4 image creatives, 2 long-copy variants & 3 compelling headlines
- π§ Smart funnel structure to cut CPL and boost engagement
π Results:
- π 80 Qualified Leads
- π° CPL: 76.38 AED
- πΈ Total Ad Spend: 5,448 AED
All achieved within a 30-day campaign window, powered by smart targeting, data-driven testing, and platform expertise.
π Conclusion
The success of this campaign wasnβt just in the numbers β it was in the strategic layering of intent-based targeting with conversion-focused creatives.
Through deep audience testing and messaging refinement, we unlocked the ideal formula to generate property leads at scale β capturing serious buyers for Curve by Sentro at just 76.38 AED per lead.
What made this possible was our ability to adapt quickly, test fast, and lean into the combinations that worked best β proving that data-backed storytelling can outperform guesswork every time.