Printo Growth Campaign – Q2 Digital Blitz
📋 Project Overview
In this project, I led the digital marketing efforts for Printo, focusing on:
- SEM Strategy using SEMrush for keyword analysis & competitor tracking
- Performance PPC via Google Ads (Search + Display) and Meta Ads
- CRM-Integrated Automation with HubSpot (email workflows, lead scoring)
- Dynamic Retargeting and GA4 tracking to lower acquisition costs
The result was a 25% drop in CPC and a 10x ROAS within three months.
This project showcased how a data-driven digital marketing strategy can deliver measurable business growth. By leveraging tools like SEMrush, Google Ads, HubSpot, and GA4, I was able to reduce acquisition costs and maximize campaign returns.
Through structured testing, automation, and audience retargeting, we achieved a 10x ROAS and streamlined user journeys across paid and organic channels. This campaign reinforced the value of aligning KPIs with platform-specific optimizations in the UAE’s competitive print industry.
Skills Applied: SEM Strategy · Performance PPC · Marketing Automation · Funnel Optimization · Reporting & Attribution
📈 Campaign Performance Dashboard
This dashboard highlights the performance of a Google Ads campaign I led between November 2023 – August 2025, targeting printing & packaging clients in the UAE. Results were tracked in real-time and optimized using GA4 and Google Ads Manager.
📌 19.1K
Clicks
📈 335.5
Conversions
👁️ 322K
Impressions
💰 AED 48.7K
Total Ad Spend
📍This campaign was continuously optimized with A/B testing, audience segmentation, and funnel automation. The result: lower CPC, improved quality score, and higher ROAS.
Conclusion
This campaign proved the power of strategic, AI-driven performance marketing. By aligning paid ads with automated workflows and deep analytics, I was able to lower acquisition costs and generate measurable business impact for Printo.
Through a combination of Google Ads, Meta Ads, SEMrush, and HubSpot, we achieved a 25% drop in CPC and 10x ROAS — all while improving user experience and audience engagement. This project reinforced my approach: data, creativity, and consistency are the pillars of digital success.