By Hammad Yousuf | Digital Marketing Specialist

How Much Do Instagram Ads Cost?

How Much Do Instagram Ads Cost?

By Hammad Yousuf | Digital Marketing Specialist

📘 Intro

Instagram ads are a powerful tool to grow your business, especially if your audience lives on the gram. While managed through the same platform as Facebook ads, Instagram often sees slightly higher costs due to its visually rich nature and limited placements. But the payoff? Often worth every dirham.

Whether you’re running an e-commerce brand, real estate agency, or local service — Instagram can deliver highly targeted visibility with stunning ad formats. Here’s everything you need to know.

🛠️ How Do Instagram Ads Work?

Instagram offers 18+ call-to-action buttons — from Shop Now to Download App. Whether you’re driving traffic, building brand awareness, or closing sales, you can build a campaign to match.

Pro Tip: You don’t even need an Instagram account to run ads. Facebook Ads Manager allows you to push your ads to Instagram directly. However, having a business account is a good idea to monitor engagement and build trust.

💰 What is the Cost of Instagram Ads?

Let’s break it down by the most common metrics in UAE:

• Cost Per Click (CPC): AED 1.50 – AED 2.60 (up to AED 3.50 for traffic campaigns)
• Cost Per Engagement (CPE): AED 0.04 – AED 0.20 (likes, comments, shares)
• Cost Per Thousand Impressions (CPM): AED 9 – AED 13 (varies by niche)

✅ Why Instagram Ads Are Worth It

🎯 Precision Targeting

Reach people based on interests, behaviors, and location. Facebook’s advanced targeting tech is built into Instagram too.

📈 High Engagement

Instagram users are more likely to interact with your ads than those on other platforms.

🔗 Direct Traffic

Clickable CTAs let you direct traffic to your website or landing pages.

🎥 Long-Form Visuals

Instagram allows brands to tell deeper stories through video and carousel ads.

🧠 Tips to Lower Your Instagram Ad Spend

• Start with Awareness Campaigns: Build trust before pushing for conversions.
• Use Automatic Placements: Let Facebook decide where your ads perform best.
• A/B Test Creatives: Experiment with copy, visuals, and targeting.
• Install the Facebook Pixel: Retarget visitors who’ve already engaged with your site.

📊 Cost Summary Table

📌 Final Thoughts

Instagram ads are not just an expense — they’re an investment. When done right, they bring high visibility, quality traffic, and measurable ROI. Whether you’re just getting started or scaling, Instagram ads can fuel your growth.

📩 Let’s work together