# Claude skills for Google Ads: a practical review guide

By Hammad Yousuf. Research checked 4 October 2026.

Vicky Lalwani shared a list of 35 Google Ads skills. This is an independent explainer of that list and a starting workflow. The original pack is not hosted here, and its files have not been installed or tested for this guide. Request the current pack and its terms from Vicky: https://www.linkedin.com/in/vicky-lalwani/

## Start with one report

1. Review the skill files and dependencies, then install the selected skill through Claude's current Skills interface. In Claude web, use Customize > Skills > + > Create skill > Upload a skill with a ZIP of the skill folder. Enable code execution as required by your plan and workspace settings.
2. Export a search-terms report from Google Ads. Choose a defined date range, account currency, campaign scope and conversion goals.
3. Attach an appropriately permitted export with the business context. Ask for an evidence table using the prompt below.
4. Review proposed changes before applying them. Check intent, match type, protected queries, conversion delay and missing information.

A skill contains reusable instructions and may include scripts/resources. It does not automatically authorize Google Ads access. A CSV review needs no Google Ads API integration; a live connector requires its own setup. Direct Google Ads API calls need OAuth credentials and a developer token.

## Synthetic example

The CSV is invented teaching data for a repair business, not a client account or an output from Vicky's pack. The business does not sell training courses. Row 1 is an intent-mismatch candidate for review. Row 2 could still be relevant; inspect conversion delay and the reporting window before deciding. Row 3 has four recorded conversions, so an overlapping negative needs an explicit conflict check. The sample contains AED 198 cost and four conversions. It is insufficient to claim profitability or savings.

## Review prompt

Review the attached Google Ads search-terms export. Produce a review memo, not account changes.

Business and offer: [describe what is sold and excluded]
Campaign goals and approved conversions: [define]
Account currency and reporting dates: [define]
Typical conversion delay and attribution window: [define]
Brand terms and protected queries: [list]
Existing negative keywords and match types: [attach if available]

1. Check which columns and date ranges are present. Ask for missing business context. Do not invent conversion tracking health, attribution settings, revenue, or unavailable search terms.
2. Calculate totals from the supplied rows using code. Keep data-derived facts separate from judgments. Note that an export may not contain every query.
3. Group findings into retain, investigate, and possible negative candidates. Explain each decision using the exact query, row identifier, metrics, and business relevance.
4. Do not equate zero conversions with wasted spend. Check the reporting window, sample size, conversion delay, tracking quality, and intent. Flag missing evidence.
5. For each possible negative, propose a match type and scope. Check conflicts with protected terms, converting queries, and relevant offers. Give the reviewer a reason to accept or reject it.
6. Return: data checks; an evidence table; proposed actions; unresolved questions; and a review checklist. Do not promise savings or modify the account.

If an installed skill is used, identify its name and version. If it is unavailable, say so and perform only the review described here.

## The 35 names in the shared list

### Campaign build

- campaign-architect
- skag-builder
- rsa-writer
- pmax-builder
- audience-builder
- budget-allocator

### Keywords & targeting

- keyword-miner
- negative-keyword-builder
- search-term-auditor
- match-type-optimizer
- competitor-keyword-gap

### Ad copy & assets

- ad-copy-generator
- headline-tester
- ad-extension-builder
- rsa-strength-grader
- display-ad-writer

### Landing pages

- landing-page-brief
- message-match-checker
- lp-cro-auditor
- form-optimizer

### Performance

- wasted-spend-auditor
- bid-strategy-advisor
- quality-score-fixer
- ctr-optimizer
- conversion-tracker-qa
- dayparting-analyzer
- device-bid-optimizer

### Analysis & reporting

- account-auditor
- performance-reporter
- roas-analyzer
- attribution-mapper
- anomaly-detector

### Shopping & PMax

- shopping-feed-optimizer
- pmax-asset-grader
- auction-insights-analyzer

## Sources

- Vicky Lalwani — original creator: https://www.linkedin.com/in/vicky-lalwani/
- Public post describing the 35-skill collection: https://www.linkedin.com/posts/adriaan-dekker-google-ads-freelancer-rotterdam_claude-released-skills-a-few-weeks-ago-activity-7480690518075686912-Z2Yx
- Anthropic: Introducing Agent Skills (16 October 2025): https://claude.com/blog/skills
- Anthropic: Use skills in Claude: https://support.claude.com/en/articles/12512180-use-skills-in-claude
- Google: About the search terms report: https://support.google.com/google-ads/answer/2472708
- Google Ads API: Authorization and HTTP headers: https://developers.google.com/google-ads/api/rest/auth