How Much Do Instagram Ads Cost in UAE?

by Hammad Yousuf | Digital Marketing at Printo

Instagram ads have become one of the most powerful digital marketing tools in the UAE. At Printo, we’ve harnessed Instagram’s visual platform to run targeted campaigns across Sharjah and Dubai. But the question remains — how much do Instagram ads actually cost?

How Instagram Ads Work

Instagram ads are set up through Meta’s Ads Manager (formerly Facebook). You can run campaigns with over 18 different CTAs like “Shop Now”, “Learn More”, or “Book Now”.

Best part? You don’t need an Instagram account to run ads — just a Facebook Business Page linked to your Meta Ads Manager. But for us at Printo, having an IG profile gives us better community insights.

Why Instagram Ads Are Worth It

  • Target the Right People: Instagram’s targeting is unmatched — interests, behaviors, job titles, you name it.
  • Better Engagement: Engagement rates on Instagram are higher than Facebook in UAE markets.
  • Website Traffic: Direct users to your website with clickable ads — tracked via UTM or Pixel.
  • Deeper Storytelling: Video ads and carousel formats allow more room for brand storytelling.

What Is the Cost of Instagram Ads in the UAE?

Let’s look at the average UAE-specific ad spend benchmarks based on campaigns managed for Printo:

  • Cost Per Click (CPC): AED 1.80 – AED 3.50
  • Cost Per Engagement (CPE): AED 0.05 – AED 0.20
  • Cost Per 1,000 Impressions (CPM): AED 9 – AED 13

Costs may vary based on your audience, ad creatives, and placement type (Feed, Stories, Reels).

Tips to Reduce Instagram Ad Costs

  • Choose the Right Objective: Awareness & Engagement are cheaper than Conversion campaigns.
  • Enable Automatic Placements: Let Meta distribute your ad across FB + IG for better reach.
  • Use A/B Testing: Test multiple creatives and CTAs to find what performs best.
  • Track Using Pixel: Retarget website visitors and optimize based on behavior.

Final Thoughts

Whether you’re a startup in Sharjah or an eCommerce brand in Dubai, Instagram ads can be highly effective — if done right. At Printo, we’ve seen 25% lower CPC and 10x ROAS using the right ad funnels.

Need help setting up your Instagram ads in the UAE? Contact Hammad Yousuf for performance-driven results.

Written by Hammad Yousuf | Visit withhammad.com for more digital insights

Tags: