Portfolio case study

B2B lead generation for GCC industrial buyers.

For Deewan Equipment Trading, I supported Google Ads, LinkedIn Ads, SEO, call tracking, and conversion optimization across UAE, KSA, Qatar, and Bahrain.

+30%Qualified lead increase

-28%CPA reduction

+20%Quote request growth

4GCC markets supported

Proof assets

B2B web execution and testimonial proof.

Selected portfolio slides show the broader web and client-trust layer that supports B2B acquisition work.

Web developmentB2B and local business website execution

Client trustTestimonials from operators and founders

Project scope

Paid searchStructured Google Ads around high-intent industrial machinery terms and stronger negative-keyword control.

LinkedIn demandReached procurement, operations, and business decision makers in GCC markets with B2B segmentation.

Conversion trackingImproved lead forms, call tracking, and reporting so sales could see which channels created quote-ready demand.

B2B approach

Less wasted spend, more quote-ready traffic.

The strategy combined search intent, regional landing pages, industrial keyword clusters, and cleaner CRM feedback so budget moved toward channels producing real buyer conversations.

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