How Does Google Ads Work? | Hammad Yousuf

📘 How Does Google Ads Work?

By Hammad Yousuf | Digital Marketing Specialist

Most of the time when you search something on Google, you’ll see an ad at the top of the page. It might look simple — but behind it is one of the most powerful advertising platforms in the world: Google Ads.

But there’s more to Google advertising than just those search results. From YouTube to Display Network, and even Shopping — Google Ads has a vast ecosystem built for visibility and performance.

As a certified digital marketing expert with years of experience managing campaigns across the UAE, I’m breaking down how Google Ads actually works, the types of ads available, how much they cost, and tips to run your own.

🗂️ Table of Contents

  • What is Google Ads?
  • Why should you use Google Ads?
  • What are the different types of Google Ads?
  • How much does Google Ads cost?

🚀 What is Google Ads?

Google Ads is Google’s advertising platform that lets businesses show their products or services across Google’s search engine, YouTube, and millions of partner websites.

With advanced targeting and flexible formats, it’s one of the most scalable tools to grow traffic, generate leads, and drive sales.

💡 Why Should You Use Google Ads?

  • 1. Instant Visibility: Your ads can appear instantly in search results — no waiting for SEO rankings.
  • 2. Flexible Formats: Text, display, video, app — choose the style that fits your brand best.
  • 3. Targeted Reach: Use demographic, interest-based, and behavioral targeting to reach the right people at the right time.
  • 4. Remarketing Power: Retarget users who visited your site without converting.
  • 5. Budget Control: Set daily or monthly budgets — and only pay when someone clicks (PPC).
  • 6. Clear Analytics: Google Ads offers transparent data so you can measure performance and ROI easily.

🧩 Types of Google Ads

🔍 1. Google Search Ads

These are the text ads shown on the top of search engine results pages. For example, if someone searches “Buy running shoes in Dubai,” your ad can show up immediately with clickable links.

  • Headline + Description
  • Extensions (Call, Sitelinks, Offers)
  • Custom tracking

🖼️ 2. Google Display Ads

These are image-based banner ads that appear on partner websites across the Google Display Network (GDN).

Example: A user reading tech news might see your ad for wireless earbuds.

  • Brand awareness
  • Visual storytelling
  • Reaching users before they start searching

🛍️ 3. Google Shopping Ads

Perfect for eCommerce. These show a product image, price, and your store name directly in Google results.

Example: Someone searches “Buy waterproof mat” and sees a carousel of products with photos and prices.

  • High purchase intent
  • Instant product comparisons
  • More qualified clicks

🎬 4. Google Video Ads (YouTube Ads)

These are skippable or non-skippable video ads shown before/during/after YouTube content.

Example: A travel company targets vacation-related videos with a 15-second video ad.

  • Broad reach
  • Strong engagement
  • Emotional storytelling

📱 5. Google App Campaigns

Promote your mobile app on Google Search, YouTube, Play Store, and more. Google automatically adjusts ads based on assets you provide.

  • App installs
  • Engagement
  • Pre-registration (Android only)

💸 How Much Do Google Ads Cost?

Google Ads uses an auction system. You set a bid (how much you’re willing to pay per click), and Google matches that with competition, audience, and quality score.

Average Costs (in AED):

  • Search Ads: AED 3.67 – AED 7.34 per click
  • Display Ads: Less than AED 3.67 per click
  • High Competition Industries (e.g. law): Up to AED 183 or more per click

Note: You’re always in control. You set the daily/monthly budget and can pause or adjust campaigns anytime.

✅ Final Thoughts

Google Ads is one of the fastest ways to drive relevant traffic to your site. Whether you’re launching a new product or scaling an existing business — it’s built for performance and flexibility.

Ready to get started?

👉 As a certified Google Ads expert, I can help you launch, scale, or optimize your ad campaigns to meet your business goals.

📧 Let’s build your next successful Google Ads campaign — together

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